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Alicia Marie Phillips | Dynamic E-Commerce Leader

San Jose, CA  – (408) 320-7460 –

Dynamic E-Commerce Leader

Dynamic leader in the e-commerce space with a proven track record of building strong e-commerce business units from the ground-up with successful financial results. Passion for streamlining of processes, KPI forecasting and adherence, cross-collaboration with teams in varying geographic locations, collaborating between various business units – and most importantly, never losing focus of the customer. With a devotion to numbers and a curiosity that bellves there are always ways to Improve, I have consistently proven my ability to use the latest technologies to solve business problems.

What I’ve Studied

2004 – 2006, B.S. Marketing
Rowan University, Glassboro, New Jersey
2002 – 2004, A.S., Business Administration, Marketing
Burlington County Community College, Pemberton, New Jersey

Conference Speaking

November 2011
Pittsburgh Business Technology Conference
Building a Buzz for your business

May 2012
Entrepreneur’s Growth Conference
Top Social Media Outlets & how to leverage them

September 2012
U.S. Small Business Administration, Mid-Atlantic
Social Media 101: Leverage the right tools

September 2012
U.S. Small Business Administration, Mid-Atlantic
Digital Marketing 101: Getting your business online

October 2012
Pittsburgh Podcamp 7
Building a Digital Buzz

October 2012
Pittsburgh Business Technology Conference
Digital PR. 2.0


Acer- San Jose, CA –  4/2015-Present
E-Commerce, U.S.

  • • Joined during year three of e-commerce channel Implementation for global brand with directive to strateglcally grow revenue thru downstream marketing executions, data interpretation, and process implementation & streamlining, reporting directly and working closely with the V.P. of U.S. Marketing.
    • Demand Gen responsibilities included quarterly planning on campaigns, execution and deliverable management both internally and with agency vendor.
    • Strong focus on SEM and Affiliate channels. Focused on growing traffic in a scalable manner maintaining focus on conversions maintaining a KPI for ROI.
    • Consistent focus on data-driven site analysis. lndudes consumer buying habits – category, seasonal, and demographically. Building the customer story from the data and recordings of Customer Service contacts to consistently improve site performance and various channel optimizations.
    • Managed executions within partner parameters to maintain compliancy, both on web assets as well as sites.
    • Managed budget allocations in the SSMM range with an annual revenue generation in the $1 OMM range.
    • Work cross-functionally with teams in various locals throughout the US as well as EMEA teams. Strong collaborations built guiding both global brand alignment, global brand process efficiencies, and global website integration rollouts.

Purered/Safeway – Pleasanton, CA    –  2013-2015
Digital Production Project Manager – E-Commerce & Portal

• internal Vendor on-site with Safeway, a Fortune 100 retaller In the grocery Industry. Strong focus on cross-functlonal teamwork with various levels of key stakeholders, in addition to multiple business units and external Safeway vendors. Integrated and constantly improved work flows to streamline projects and maximize efficiency amongst the various teams.
• Milestone and execution deadline met percentage at 95%, always budgeting for and allocating resources property and communicating consistently.
• Working with both the Ecommerce and Portal Management platfonns, gained experience in 1-fTML. CSS, JS, Geo-target coding within a CMS System (teamsite). Additionally, provided             training and exposure on UX and UI design with a focus on ADA compliancy.

Day Automotive Group – Pittsburgh, PA       –  2011-2013
E-commerce & Digital Marketing

  •  Founded integrated marketing department. uniting 8 brick-and-mortar locations carrying 11 brands throughout a large geographic area, each brand with a unique and specific target demographic.
    • Established inbound marketing techniques, starting the transition away from outbound marketing techniques and reallocating budgets in a way more consistent with the trends of digital at the time.
    • Daily data analysis, always focusing on utilizing the budget and improving cost per acquisition spend, with an ultimate goal of budget reduction via increased brand awareness and reduction in outbound marketing efforts.
    • Executive presentations on digital analytics, overall strategy and market analysis held monthly.

Earlier Employment – Pittsburgh, PA & Burlington, NJ
Additional Details available upon request

  • Paralegal (Pittsburgh, PA)                                                                       2008 – Jan. 2011
  • Marketing Assistant (Burlington, NJ)                                                 2006 – Aug. 2008