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Alicia Marie Phillips

San Francisco Bay, CA  – (408) 320-7460 –

Digital Manager

Over five years of experience and training in the digital marketing field.  Experienced in both technical digital executions as well as strategic marketing & ecommerce planning. Effective Marketing Manager from tactical channel planning to execution and tracking/analysis.  Working knowledge of HTML, CMS, Photoshop, Omniture, GA, ADA Compliancy, and more.  Passionate advocate for the end user and processes.


Acer – San Jose, CA  –  2015-Present

E-Commerce, U.S.

  • Planned quarterly promotional campaigns with channel executions.
  • Budget forecast and management within multiple channels.
  • Vendor Management for multiple channels.
  • Integration with multiple remote teams for technical needs as well as customer UX.
  • Integration with global teams for over-arching marketing campaigns and deliverables.


Purered/Safeway – Pleasanton, CA    –  2013-2015

Digital Production Project Manager

  • Internal Vendor on-site with Safeway, a fortune 100 retailer. Strong focus on cross-functional teamwork with various levels of key stakeholders, in addition to multiple internal teams and Safeway vendors.
  • Integrated and constantly improved work flows to streamline projects and maximize efficiency.
  • Milestone and execution deadline met percentage at 95%, always budgeting for and allocating resources properly for optimal client satisfaction.
  • Working with both the Ecommerce and Portal Management platforms, gained experience in HTML, CSS, JS, Geo-target coding within a CMS System (teamsite). Additionally, provided training and exposure on UX and UI design with a focus on ADA compliancy.


Automotive Start-Up – San Jose, CA    – 2013 – 2013

Account (Results) Manager

  • Managed 20+ accounts covering the entire nation, working seamlessly with multiple key stakeholders and client vendors on each account. Client presentations to executives a part of daily workflow.
  • Proposed and executed upon downstream marketing activities, consistently analyzing data to improve overall marketing strategy and activities, utilizing excellent verbal and written communication skills.
  • Passion for not only execution of marketing campaigns on multiple channels, but also improving customer UX to increase conversions, and ultimately sales.

Day Automotive Group – Pittsburgh, PA       –  2011-2013

E-commerce & Digital Marketing

  • Founded integrated marketing department, uniting 8 brick-and-mortar locations carrying 11 brands throughout a large geographic area, each brand with a unique and specific target demographic.
  • Established inbound marketing techniques, starting the transition away from outbound marketing techniques and reallocating budgets in a way more consistent with the trends of digital at the time.
  • Daily data analysis, always focusing on utilizing the budget and improving cost per acquisition costs, with an ultimate goal of budget reduction via increased brand awareness and reduction in outbound marketing efforts.
  • Executive presentations on digital analytics, overall strategy and market analysis held monthly.


Professional Speaking Engagements

  • Getting a Job in Digital Marketing  – November 2012
  • Digital PR: Tools, Tips & Trends  –    November 2012
  • How to build a {Digital} Buzz  –   October 2012
  • Digital Marketing 101: Getting your business online –  September 2012
  • Social Media: Doing the basics well  –   September 2012
  • Follow Me: Top Social Media Outlets  –  May 2012
  • Building a Buzz for your Business  –   November 2011


Earlier Employment – Pittsburgh, PA & Burlington, NJ

Additional Details available upon request

  • Paralegal (Pittsburgh, PA)                                                     2008 – Jan. 2011
  • Marketing Assistant (Burlington, NJ)                                     2006 – Aug. 2008


Education & Professional Development

  • Duquesne University School of Law (evening program)                  2008 –  May 2010
    • Left program prior to completion
  • Rowan University (Burlington, NJ) 2004 – May 2006
    • S. Marketing
  • Burlington County College (Burlington, NJ)
    • S. Paralegal Studies Sept. 2006 – June 2008
    • S. Business Administration Sept. 2002 – June 2004